The Bestseller Blueprint: What Top Business Authors Know That You Don’t (Yet)

It’s easy to assume bestselling authors are just great writers. But the truth is—most of them aren’t. What they are is strategic.

They understand that success in the business book world isn’t about fancy prose. It’s about:

✅ Solving a clear problem

✅ Connecting deeply with a specific audience

✅ Positioning their book as the beginning of a customer journey

Whether you're a coach, consultant, agency owner, or expert service provider, here's what today's bestselling business authors do that you can too:

1. They Define the Book’s Job in Their Business
They know exactly what they want the book to do:

• Drive leads

• Establish authority

• Open doors to speaking and media

Every word is intentional and aligned with that goal.

2. They Promote Before the Book is Published
They build an audience around the book idea. They post behind-the-scenes updates. They ask for feedback on titles or cover designs. They make people feel invested before the book is even out.

3. They Keep Marketing Long After Launch Day
A business book isn’t an Instagram post—it doesn’t expire in 24 hours. The best authors create marketing systems that keep working. Your book should live in your email funnel, your bios, your podcast pitches, your Zoom background—everywhere.

4. They Monetise Beyond the Book
The book opens the door, but the revenue comes from what’s behind it. Online courses. Group programs. Corporate packages. 1:1 coaching. It’s all built around the authority the book creates.

And finally...

5. They Stay Consistent
They show up weekly. On social. On podcasts. In emails. They don’t ghost their audience post-launch. They build movements, not just manuscripts.

Want your book to become your greatest marketing tool? Start thinking like a bestselling business author.